Selling SEL at Your School: Create an Effective Social-Emotional Learning Program that Will Transform Your School

SELLING SEL AT YOUR SCHOOL: Create an Effective SEL Program That Will Transform Your School

JC Shakespeare

POWER POINT from my presentation at the American School Counselors Association (ASCA) national conference on July 1, 2014, in Orlando. (Note on Videos: I could not upload any of the videos I used in the presentation that were not on YouTube. (Videos on Rachel’s Challenge and Second Step). When you see a black screen on a slide, please just go to the next slide.)


These are resources that I used to create this presentation, and that I used in the creation of our SEL program at St. Ignatius Martyr Catholic School in Austin, Texas.

SEL Implementation Plan (Google Document)   CLICK HERE to access the document. (“Select All” and “Copy,” then paste into Google Docs or MS Word to create your own individualized copy.)

The best overall website for SEL resources is  In the near future, CASEL will publish an online SchoolKit that will give you step-by-step instruction on how to create an SEL program for your school or district. You can send them an email through the website to ask to be notified when the SchoolKit is ready.

Articles and Websites on SEL Research

CASEL Web Page with Dozens of Links

The Positive Impact of SEL for Kindergarten to 8th Grade Students

Social Policy Report: SEL in Schools — From Programs to Strategies

2013 CASEL Guide: Effective SEL Programs

Promoting SEL: Guidelines for Educators  (Book excerpts and ordering info on the book)

The Missing Piece: A National Teacher Survey on How SEL Can Empower Children and Transform Schools


SEL Programs I Have Used

Second Step

Rachel’s Challenge


Videos to Use in SEL Programs

SEL at St. Ignatius Martyr Catholic School, Austin, TX


Bullying: It Stops Here — Anderson Cooper Special

Sam Berns: My Philosophy for a Happy Life

Why I Hate School but Love Education

John Wooden: The Difference Between Winning and Succeeding  (A MUST for athletes and coaches!)

Malala Yousafzai on The Daily Show

Middle School Football Players Execute Life-Changing Play

Thom Thum: Beat Box Brilliance  (This is a FUN video about an amazing beat box artist.)

Fossil Ridge High School Lip Dub, 2012 (Shows a school culture inspired by Rachel’s Challenge)

Kid President Videos


Additional Resources

 Edutopia’s SEL Page